Sample / concept workPhulkari Tea Co. is a fictional brand. Built by Boozuka to show brand identity work. Not a client.All samples →

Brand identity · Amritsar · tea house

Phulkari Tea Co.

A tea brand built from the phulkari stitch: every mark, tin and label is drawn from one embroidered star. Warm enough for a Golden Temple morning, sharp enough for a Bandra shelf.

P

Colour, from the dupatta.

Tap a swatch to copy its hex.

Sindoor#8E1B2C
Haldi#F2C14E
Sarson leaf#1F5E4A
Khaddar#F4EDE1

Packaging system

Kadak
MasalaASSAM · CTC
Kangra
GreenHIMACHAL
Elaichi
GoldCARDAMOM

Display

Aa

Fraunces, for names and warmth.

Text

Aa

Space Grotesk, for labels and menus.

How we sound

Chai, made slowlyGhar jaisiPicked, not processedPremium luxury blendBest tea in India

Struck-through lines show what the brand never says.