Brand identity · Amritsar · tea house
A tea brand built from the phulkari stitch: every mark, tin and label is drawn from one embroidered star. Warm enough for a Golden Temple morning, sharp enough for a Bandra shelf.
The idea
Phulkari means “flower work”. Women in Punjab stitched it into dupattas for generations, one thread at a time. We took its twelve-point star and turned it into a seal, a pattern and a tin system.
Primary seal
Green range
Gold range
One-colour
Palette
Tap a swatch to copy its hex.
Packaging system
Display
Fraunces, for names and warmth.
Text
Space Grotesk, for labels and menus.
In the tea house
Struck-through lines show what the brand never says.