Choosing an agency

How to choose the best digital marketing agency in Punjab

By Jashanpreet Singh, founder of Boozuka · · 2 min read

A small team meeting around laptops in a bright office, discussing a marketing plan
Photo via Unsplash

In 30 seconds

  • Ask to see real work and who will do it.
  • Never accept a ranking guarantee.
  • Make sure you own your website, ad and Google accounts.
  • Start small and judge by enquiries, not likes.

Who this is for: shops, clinics, institutes, gyms, salons, cafes, showrooms and service businesses in Punjab and across India.

Why choosing well matters

A good agency brings you enquiries. A bad one costs you months and money, and sometimes even your Google profile. A few simple questions can save you from that.

10 questions to ask any agency

  1. Who exactly will work on my account?
  2. Can I see work you did yourself?
  3. What will you do in the first 30 days?
  4. How will we measure success?
  5. Will I own the website, domain and ad account?
  6. How often will we talk?
  7. What do you need from me?
  8. What happens if I want to stop?
  9. Do you use AI, and how?
  10. What can you not promise?

Red flags

  • "Number one on Google guaranteed"
  • Fake reviews or followers offered as a service
  • No written plan
  • They want your account in their name

How to judge results

Look at enquiries: calls, WhatsApp messages, form fills and walk-ins. Likes and views are nice, but they do not pay rent.

Quick checklist

  • Written plan received
  • Account ownership clear
  • Monthly report agreed
  • First 30-day tasks listed

Common questions

Should I choose a local agency?

A local agency understands your market and can meet you. But good remote agencies work too. Judge by the work.

How long should I try an agency?

Give ads about a month and SEO a few months before deciding.

Is the cheapest agency a good idea?

Not always. Compare what is included, not just the price.