Social media
What to post on Instagram: a plan for local businesses
In 30 seconds
- Show real work
- Reels bring reach
- Post on a schedule
- Simple steps, no jargon.
Who this is for: small businesses in Punjab, across India and overseas.
A simple weekly plan
Monday · Work
Before and after, a finished order, a happy moment.
Wednesday · Help
One tip or answer to a common question.
Friday · Offer
A clear offer with one button: WhatsApp us.
Reel ideas that work
- "A day at our shop" in 15 seconds
- Answering one customer question
- Behind the scenes of making or packing
- Quick before and after
Mistakes to avoid
- Only posting festival wishes
- Stock photos instead of your real work
- No contact link in the bio
- Buying followers
Want help? See social media management and Instagram ads for local business.
Common questions
How often should I post?
3 to 4 times a week is a good start. Being regular matters more than posting a lot.
Do I need to show my face?
It helps trust, but you can also show your work, team and customers (with permission).
Should I use trending audio?
Yes for reach, but the first 2 seconds of the video matter more.